We execute a 3-hour workshop to define the Segmentation, Targeting and Positioning strategy for the collaboration. This includes:
1) Defining your Ideal Customer Profile (ICP) and sourcing company and contact data.
2) Developing phone, email and LinkedIn scripts & sequences based on pain points, value propositions and unique selling points.
3) Defining strategies and tactics for multi-channel outreach.
4) Setting up sales enablement softwares, reporting structures and KPIs.
5) Mock-calls and coaching.
We execute outbound sales sequences to build a pipeline, book appointments and collect intent data in multiple sales sprints:
Sprint 1: We focus on creating brand awareness, obtaining email permissions and split-testing segments, targets and positioning to build the foundation for compliant and scalable outbound sales campaigns. We book appointments where the timing is right and build a pipeline.
Sprint 2: We focus on maximising lead generation and appointment scheduling while optimising pitching, tactics and enriching with new leads based on feedback. This optimises conversion rates and maximises revenue generation.
3. REPORTING & Evaluation
We work in your CRM system or ours, giving full access to all data, so you can always follow the campaigns. We have weekly check-ins, monthly status meetings and we share live dashboards and monthly market reports with tactics and recommendations. Every quarter, we evaluate KPIs, the expected return on investment and talk growth projections.
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