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VAEKST develops consistent sales pipelines for a Nordic PLMS software provider through Sales-as-a-Service and valuable market insights
To strengthen their market presence in Norway, Sweden, and Denmark, a top-tier global company specializing in product lifecycle management sought the assistance of an external sales team to complement their internal sales organization by providing a consistent flow of sales-qualified leads.
The partnership began with a workshop that involved an analysis of the PLMS company to identify the potential target segment based on firmographic variables.
During the workshop, several variables such as industries, qualification criteria, size (measured by employees and revenue), and buying signals were assessed. Based on this analysis, the life science industry was identified as the primary targeted segment, with a focus on companies seeking to enhance their data-driven and digital capabilities within R&D and product development. Consequently, VAEKST quickly launched a personalized multi-channel outbound sales strategy in Norway, Sweden, and Denmark.
Integrating real-time buying triggers into the campaign resulted in a substantial increase in conversion rates, as business developers were able to identify potential prospects who were actively searching for software similar to what VAEKST's clients offer.
So far, VAEKST has provided 112 sales qualified meetings in just two months. Furthermore, VAEKST has provided valuable market insights and real-time data, which led to the creation of two market reports that has proven to be vital for the company in its efforts to enhance its product-led growth strategy.
