Expanding to Sweden with Outbound Sales

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Utilising Artificial Intelligence and Machine Learning, Capturi analyses customers' conversations in customer service to enhance their experience and provide more value. Operating in a specific niche within the communication, UX, and voice technology sectors, Capturi struggled to expand and raise brand awareness in Sweden. To overcome this, they sought assistance from VAEKST to expand into the Swedish market via Outbound Sales. An outbound sales strategy was implemented to create personalised outreach towards the target segment.

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Split-testing pitches of high complexity

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Capturi encountered obstacles in expanding its customer base despite being in a growing industry as many companies were shifting away from phone-based customer service. Due to the complexity and specificity of their sector, it was crucial for the company to have product specialists engage with potential customers to demonstrate their expertise and the value of their product.

To address this, VAEKST provided a team to schedule demos, nurture the sales pipeline, and offer strategic insights within the sector. Monthly market reports included data on conversion rates and reasons for prospects not being interested. In the initial weeks, VAEKST experimented with different sectors and discovered that the finance, media and retail industries had the highest conversion rates.

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60 SQLs and market expansion to Sweden

VAEKST delivered 60 SQLs in 10 months and Capturi experienced a significant increase in business opportunities within the target segments in Sweden.