CASE

PROVIDER OF TRAINING READINESS & ORGANISATIONAL RESILIENCE SOLUTIONS

Vilde Heggertveit
Marketing Associate
April 20, 2023
SUMMARY

VAEKST assists a Swedish provider of training readiness and organisational resilience solutions with Sales-as-a-service to expand growth opportunities in the Swedish market. Since 2021, VAEKST has provided the company with sales qualified meetings through market segmentation, lead generation, outbound sales campaigns, and market research.

242
SQLs
18
Months & Ongoing
Market
Penetration

Digital Transformation for a Safer Society


The organisation offers military training management solutions and organisational readiness services through its software and consulting offerings. Since its establishment in 2000, the company has served public, private, and military clients in over 70 countries worldwide. By merging industry knowledge with digital innovation, the company strives to create a more secure society.

A Personalised Approach through Sales-as-a-Service


The company was looking to scale their services in Sweden and needed a local partner to assist with their market penetration. VAEKST proposed a sales-led-growth strategy that involved a team of native-speaking business developers. The strategy was comprised of executing personalised outbound sales campaigns, increasing brand awareness, expanding lead generation, and gathering valuable customer insights.

A Strong Sales-Qualified Pipeline with 242 Qualified Meetings


As a result of 18 months of progressive collaboration, VAEKST provided 242 sales-qualified meetings, and continues to establish a strong customer pipeline, and generate new business opportunities for their data-driven software.

Vilde Heggertveit
Marketing Associate
April 20, 2023

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