303 SQLs for Nationalencyklopedin in Sweden with Outbound Sales

VAEKST assisted Nationalencyklopedin, Sweden’s most reputable digital knowledge platform, with enhancing lead generation in Sweden by generating 303 SQLs over 18 months.




Market Penetration





Jesper Nilsson
Country Manager Sweden




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Increasing brand awareness and lead generation with Outbound Sales

Nationalencyklopedin (NE) develops and distributes digital products and services to advance knowledge. Their products and services are used by a majority of Swedish schools, universities and the public sector. NE engaged VAEKST to increase their market share, create brand awareness and upscale lead generation through Outbound Sales.

Creating a predictable pipeline of sales meetings with local experts

With offices in Malmö and native-speaking business developers, VAEKST was NE's local partner in winning over more universities and schools to adopt their newest product. Outsourcing outbound sales, appointment scheduling, to VAEKST provided NE with a low time-to-performance and a dedicated sales team that minimized the risk of hiring internally.

Through data-driven outreach, pipeline management and personalised call, email and LinkedIn pitches in Pitchbound, VAEKST could generate Sales Qualified Leads (SQLs), Marketing Qualified Leads (MQLs) and Intent Qualified Leads (IQLs) in a predictable way.

Scaling up in Sweden with 303 SQLs

18 months into the collaboration, VAEKST had delivered 303 Sales Qualified Leads with relevant decision-makers and provided NE with valuable insights on market trends and their future product-market fit.

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