VAEKST assisted the Finish based software company, Fluidit, with new growth opportunities in the Nordics, while providing a comprehensive understanding of the markets and market potential.
“VAEKST offered Fluidit a very clear package to tackle new markets for us. I especially liked the way they presented the process and worked as a partner with us, rather than just offering a service.” - Ville Ylänne
Operating in a fast-growing industry, the Finish software company develops and implements cutting-edge hydraulic simulation software for district energy systems, water distribution systems and stormwater systems.
After recognizing an increasing demand for their solution, the company wanted to find a local Nordic partner with substantial knowledge within tech and sustainability, that could support their market expansion with new growth opportunities in Sweden. VAEKST presented a clear growth strategy on how to enter the Swedish market, using their Sales-as-a-Service model, which led to a new partnership.
Going forward, VAEKST developed an in-depth segmentation of the Swedish market based on the company’s overall business objectives, to kick-start the outbound sales campaign using a multichannel approach through email, phone and LinkedIn.
This approach allowed VAEKST to engage with potential customers in multiple ways, which helped to personalise the communication significantly, generating the first sales qualified leads. In addition, market- and industry insights were gathered in a market report and later shared with the Finish software company on the monthly meetings, which allowed them to get an understanding of market potential.
"VAEKST provided an excellent service for us and I was surprised how quickly they managed to agree on meetings for us. Also, they provided excellent information about the markets via our monthly meetings." - Ville Ylänne
The partnership led to unique market insights and 49 Sales Qualified Meetings in just 6 months, resulting in their first sale in Sweden and a strong sales pipeline across. The partnership stands solid today, expanding to the Norwegian market - accelerating their sales and growth opportunities even more.
“So far, we have made our first sales in Sweden and looking forward to closing more deals. We now have a comprehensive understanding of the market and the market potential - clear communication, monthly meetings, and excellent consultants to work with” - Ville Ylänne