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With a goal to expand in Denmark and increase brand awareness in the legal sector, Resultmaker chose to start a collaboration with VAEKST. Through Outbound Sales and Inbound Marketing activities based on a SEO analysis of the website, VAEKST quickly reached the right audience, maximising full-funnel lead generation. This resulted in 20 Sales Qualified Leads (SQLs) and increased website traffic.
Resultmaker is a Danish company specialising in providing digital solutions for compliance, with more than 20 years of experience in digital processes. Their flagship product, Compliance Connect, is a certified and patented system designed to streamline and automate KYC processes, helping companies comply with applicable regulations while improving productivity.
Instead of building an in-house sales team, Resultmaker partnered with VAEKST to quickly build a pipeline of leads in the legal sector. Lawyers are a challenging target group to reach, as they often have a busy schedule and appreciate clear and value-driven communication. With previous experience in the legal sector, the collaboration with VAEKST was a strategic decision to ensure efficient and accurate outreach.
In this collaboration, a combination of Inbound Marketing and Outbound Sales was implemented to maximise lead generation throughout the chain. Inbound Marketing created credibility, drove brand awareness and website traffic that the sales department could follow up and use to personalise the contact and increase conversion rates.
To implement this combined method VAEKST did an SEO analysis of the website and improved the technical SEO structure. VAEKST set up a Content Management System (CMS) and defined key content pillars for an organic content marketing strategy. The content distribution included publishing articles on the website and converting these articles into LinkedIn posts. VAEKST also implemented LeadInfo for website tracking, which allows the sales team to capitalize on the website traffic generated by marketing activities.
The collaboration successfully combined Outbound Sales and Inbound Marketing to create measurable growth. By implementing a structured content strategy and improving the website's SEO, Resultmaker increased their visibility and reached the right target audience. The efforts resulted in 20 sales qualified leads (SQL) and a notable increase in website traffic.
Building on this success, the partnership was further expanded from the legal sector to the accounting industry, using the same strategic approach to drive further lead generation and business growth.
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