VAEKST partnered with a large digital agency in Denmark to ensure a qualified lead generation process. Helped creating a predictable pipeline of Sales Qualified Leads and identifying unmet needs regarding Salesforce through Sales-as-a-Service.
The digital agency specialises in optimizing UX, developing platforms and assisting with digital strategy targeting everything from Denmark's largest eCommerces to leading Energy providers. With very ambitious growth goals, the agency partnered with VAEKST to help generate Sales Qualified Leads and improve its lead generation by nurturing a pipeline of interesting prospects. Additionally, VAEKST produced market reports with actionable recommendations gathered from conversational insights.
The collaboration began with a workshop in which VAEKST analysed the agency's brand and offered to create a segmentation strategy and a personalised communication method. Through sharing of sales insights from similar projects, VAEKST quickly identified a subsegment of the Retail industry as a good starting point. Launching outbound campaigns based on telemarketing and email marketing proved to be successful and the partnership grew to include the Salesforce division of the agency. Here, a mix of webinars to generate Marketing Qualified Leads and an outbound follow-up campaign to convert these leads into Sales Qualified Leads proved to be very effective.
Market reports showed how digitalisation was on top of the agenda immediately after the end of COVID-19. Leading VAEKST to optimise lead generation through nurturing a pipeline of leads, scheduling Qualified Sales Meetings for mid-2021.
The collaboration is still ongoing and has so far generated 110 Sales Qualified Leads with scheduled Qualified Sales Meetings and an average hourly conversion rate of 12%. The collaboration has thus far resulted in 10 market reports that have helped the agency to improve the targeting of their own marketing efforts.