Thor Ravn Møller
April 20, 2023

VAEKST's SaaS helped a digital agency spot unmet Salesforce needs and establish a predictable pipeline of SQLs

Conversion rate

Sales-as-a-Service provides valuable insights

The digital agency specialises in optimizing UX, developing platforms and assisting with digital strategy targeting everything from Denmark's largest eCommerces to leading Energy providers. With very ambitious growth goals, the agency partnered with VAEKST to help generate Sales Qualified Leads and improve its lead generation by nurturing a pipeline of interesting prospects. Additionally, VAEKST produced market reports with actionable recommendations gathered from conversational insights.

Timing appointment scheduling for better win-rates

The collaboration began with a workshop in which VAEKST analysed the agency's brand and offered to create a segmentation strategy and a personalised communication method. Through sharing of sales insights from similar projects, VAEKST quickly identified a subsegment of the Retail industry as a good starting point. Launching outbound campaigns based on telemarketing and email marketing proved to be successful and the partnership grew to include the Salesforce division of the agency. Here, a mix of webinars to generate Marketing Qualified Leads and an outbound follow-up campaign to convert these leads into Sales Qualified Leads proved to be very effective.

Market reports showed how digitalisation was on top of the agenda immediately after the end of COVID-19. Leading VAEKST to optimise lead generation through nurturing a pipeline of leads, scheduling Qualified Sales Meetings for mid-2021.

Predictable pipeline of leads

The collaboration is still ongoing and has so far generated 164 Sales Qualified Leads with scheduled Qualified Sales Meetings and an average hourly conversion rate of 12%. The collaboration has thus far resulted in 10 market reports that have helped the agency to improve the targeting of their own marketing efforts.

Thor Ravn Møller
April 20, 2023


Work with us

Accelerate your b2b growth

LET's Get started
Corinne Cotteverte - Virtual sales meeting and demo facilitaion that directly drives revenue
Valdemar Gyldendal - Business development manager
40+ enterprise clients use VAEKST.