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SCLogic focus on digitising mail as well as inbound package tracking and handling, and wanted to scale up their offering. With The White House as a reference, they were ready to try out the Nordic market. With little knowledge about cultural and industrial differences, a weak lead base and little local presence, the firm needed a local partner to generate Sales Qualified Leads (SQLs) and research whether there was a product-market fit.
VAEKST developed an Outbound Sales strategy where an initial segmentation, targeting and positioning strategy where set up. After executing outreach and analyzing interactions, the most suitable segment was identifed to be universities. By adopting the positioning and targeting strategy to the new segment, VAEKST reached out to universities with big success.
The Nordic approach was a success, so SCLogic wanted to scale up and include Australia, New Zealand and the United Kingdom as well. VAEKST was able to generate 32 Sales Qualified Leads (SQLs) across all countries, streamline research in market reports and successfully help execute the market entry strategy.