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CSE approached VAEKST with a shared vision – to help startups in their accelerator programme to grow and scale faster through more effective sales. Many entrepreneurs, even the most passionate ones, often struggle to develop a solid sales strategy in their early stages. To address this need, VAEKST and CSE created a unique collaboration that focuses on providing startups with the tools and coaching needed to build sustainable sales and create long-term growth.
The collaboration includes workshops and 1:1 sessions, where VAEKST's Co-founder and COO, Niclas Meyer, has coached over 80 start-ups, such as Raney Consulting and Hume Agency. The Sales Enablement programme has helped start-ups acquire their first paying customers, reduce closing time, and increase conversion rates.
The Copenhagen School of Entrepreneurship (CSE) is the entrepreneurship hub at Copenhagen Business School (CBS), Denmark’s largest and internationally recognized business school. Since 2007, CSE has built expertise in fostering entrepreneurship. They offer incubator, accelerator, and education programmes to help students and researchers develop entrepreneurial skills that benefit their careers and society long-term.
For CSE, the collaboration with VAEKST is a valuable complement to their accelerator programme, where they can offer both theoretical knowledge and practical sales training. By integrating the Sales Enablement programme, CSE is able to help entrepreneurs develop both their ideas and their market strategy - thus creating a more complete ecosystem for successful entrepreneurship.
Many founders are deeply passionate about their products or services and put the greatest focus on development, which often means they overlook the essential strategic sales. This is a common challenge for startups. By providing participating startups with the right tools and methods to improve sales and growth, the Sales Enablement Programme helps them build sustainable business models that can be scaled up in the longer term.
Hume Agency, a successful personal branding agency specializing in branding, content creation, and digital strategy, participated in the VAEKST Sales Enablement programme through CSE. By implementing VAEKST’s methods, they optimized their sales process, improved their pitches, streamlined their follow-up, and adopted VAEKST's recommended tools and structures. The result? After incorporating feedback and refining their sales strategy, they secured their first paying client. Hume Agency was able to quickly bring in new clients, close more deals, and reduce the time from initial contact to closing
The Sales Enablement programme begins with a collective workshop for all startups. Each startup then receives two one-on-one coaching sessions with VAEKST for personalized guidance.
The workshop focuses on growth and sales strategies, emphasizing practical sales materials and dynamic methods. It covers selling via phone calls, email, and LinkedIn, teaching participants how to pitch and communicate effectively across these channels.
During the first one-on-one session, participants are guided through the process of improving their sales effectiveness by using insights from key frameworks such as Ideal Customer Profile Analysis (ICP Analysis), Segmentation, Targeting, Positioning (STP) and Pain Mapping.
The ICP analysis helps the startups to define their ICP, meaning they identify the customers most likely to benefit from their product or service. In this way, they can focus on high-value prospects and tailor sales efforts effectively. STP framework ensures that they understand who to target, how to reach them, and which channels to use. The participants learn when to use email, phone calls or LinkedIn to get the maximum impact, depending on the customer profile and their specific preferences.
Furthermore, Pain Mapping is used as an approach to identify the specific pain points of key decision makers in their target industries. By understanding these challenges, the startups can customize their pitches to address the unique needs and concerns of each prospect, whether it's a CFO, CSO or other decision maker.
The second one-on-one session focuses on developing the right sales mentality and setting relevant KPIs to track and leverage sales data for increased conversion rates. The participants are supported in implementing Hubspot CRM which enables effective lead management and offers powerful tools to analyze and improve sales flows. To help the startups work more efficiently, Pitchbound is integrated, a sales platform developed by VAEKST that allows users to create customized pitches, call prospects, and use playbooks to refine their sales skills.
Through participation in the Sales Enablement Programme, start-ups have gained both the tools and the skills needed to navigate and establish themselves in a competitive market. With tangible results such as faster sales cycles, improved conversion rates and a systematic approach to securing customers, the programme has become a key success factor.
Are you ready to take your startup to the next level? Reach out to learn more about how Sales Enablement can help you and your company.
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