CASE

Zillion Consulting Group - INDUSTRIAL MANAGEMENT

SUMMARY

Zillion Consulting Group partnered up with VAEKST, to accelerate their growth opportunities on the Danish market.

174
SQL
Market
Penetration
17
Months

Penetrating the Danish Market

Zillion Consulting Group partnered up with VAEKST, to accelerate their growth opportunities on the Danish market. ZCG operates on a network-based business model, offering comprehensive business transformation services to industrial companies in Scandinavia, while simultaneously creating a sustainable impact that aligns with 21st-century demands.

After successfully having built a strong sales-qualified pipeline and reached their first sale within the first couple of months, ZCG decided to expand their collaboration with VAEKST and target new markets with industry-specific offerings.

A differentiated and personalized sales-led-growth strategy 

“VAEKST presented a very clear and personalized sales-led-growth strategy, which was tailored and built around our solution, value proposition and brand. We could see that they were specialists in consulting-oriented solution-selling, which for me showed a high amount of professionalism and differentiation from other agencies”. Rasmus Bertram, Associate Partner at ZCG. 

As a result of their close partnership with ZCG, VAEKST possessed extensive knowledge of their business model and services, allowing them to swiftly initiate the new growth strategy and focus on new markets. The onboarding process was well organized, and ZCG was presented with a dedicated Business Development Consultant as their primary representative.

Going forward, weekly status meetings were scheduled to ensure a high level of progress and not least, to share and discuss industry-specific insights to improve and adjust the strategy on an ongoing basis. 

“The partnership with VAEKST has proved to be very successful so far. Most importantly, they are extremely proactive, flexible and service-minded - which always gives us a strong feeling of being prioritized”. Rasmus Bertram, Associate Partner at ZCG.

First sales due to a strong sales-qualified pipeline

As a result of 17 months of progressive collaboration, VAEKST has provided 174 sales-qualified meetings, which has already led to their first sales and several offers worth more than 1,5 m. DKK. Additionally, ZCG has acknowledged a significant level of brand recognition within industry segments and among targeted decision-makers, which will undoubtedly prove to be a critical factor in their ongoing growth journey.

“Personally, this is the most qualified pipeline I have witnessed so far - we are looking into some exciting few months”. Rasmus Bertram, Associate Partner at ZCG.

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