LinkedIn Ads
You want to reach the right decision-makers on LinkedIn, but need help turning that into action.
We manage LinkedIn Ads that reach decision-makers with precise messaging.
Whether your goal is lead generation, thought leadership, or brand awareness, we ensure that every euro invested delivers measurable results.
Trusted by leading B2B brands
Strategic LinkedIn Ads in B2B
LinkedIn Ads allow companies to reach specific decision-makers with precise targeting based on job title, industry, company size, and seniority.
This makes the platform one of the most effective channels in Social Selling & B2B marketing.
At VAEKST, we work strategically with LinkedIn Ads across everything from segmentation and messaging to campaign setup and ongoing optimization. Our approach ensures that your ads don’t just create visibility, but also generate leads, dialogue, and pipeline.
Your LinkedIn Ads growth engine
We help you turn LinkedIn into an effective marketing channel through strategic LinkedIn Ads. By combining precise targeting, strong messaging, and continuous optimization, we ensure your ads reach the decision-makers most relevant to your business.
We define your target audience and set up precise segmentation based on job titles, industries, company size, and seniority. This ensures your ads are shown to the people who can actually make a buying decision.
We develop ads that capture attention in the decision-makers’ feed. This can include thought leadership posts, lead ads, document ads, or video, all designed to communicate your message clearly and relevant to your ICP.
We set up and manage your LinkedIn campaigns from start to finish. The goal is to generate qualified leads and create a steady flow of new opportunities in your pipeline.
A structured approach to LinkedIn Ads
Successful LinkedIn Ads require more than just launching a campaign and hoping for leads. It takes precise segmentation, strong messaging, and continuous optimization of audiences, budget, and creatives.
We start the collaboration with a workshop, where we define your target audiences, messaging, and campaign goals. Here, we establish segments, ad formats, and KPIs, ensuring your campaigns are ready for launch.
We set up and launch your LinkedIn Ads campaigns while testing different messages, audiences, and ad formats. The first weeks focus on identifying the segments and ads that drive the highest engagement and generate the most leads.
You get full transparency through ongoing updates and monthly performance reports. Based on campaign data, we continuously adjust targeting, budget, and messaging to maximize your pipeline from LinkedIn Ads.
We turn your LinkedIn Ads into pipeline
LinkedIn Ads are not about clicks and impressions. For us, it’s about creating measurable results in the form of leads, dialogue, and pipeline. At VAEKST, we take a data-driven approach to LinkedIn Ads and continuously optimize campaigns to ensure your marketing budget drives real business value.
LinkedIn is one of the few advertising platforms where you can target decision-makers in specific companies and industries with precision. We understand the B2B marketing landscape and know how to use the platform to reach the right people.
We have helped more than 150 B2B companies create growth in the Nordics. This experience allows us to quickly identify which campaigns, messages, and audiences deliver the best results.
Successful LinkedIn Ads require ongoing analysis and optimization. That’s why we work with clear KPIs and continuous evaluation, ensuring your campaigns keep improving and delivering stronger results over time.
LinkedIn Ads as part of your Go-to-Market strategy
LinkedIn Ads perform best when they are not standalone, but part of a broader go-to-market strategy. The platform’s strength lies in its ability to target ads directly at specific decision-makers based on job title, industry, company, and seniority.
For many B2B companies, LinkedIn becomes a channel for both demand generation and lead generation. Campaigns can be used to build visibility around your expertise, distribute thought leadership content, or generate leads through forms and gated content.
LinkedIn Ads are especially effective when combined with other growth disciplines. When ads are integrated with activities such as Social Selling, outbound sales and appointment setting, your target audience encounters your brand at multiple points in their decision-making process.
The result is stronger brand recall, more qualified leads, and a pipeline driven by both marketing and sales.
Trusted by leading enterprises and growth teams
No time to sell
Entering new Nordic markets
Teaching 80 start-ups how to get their first customers
Complex IT & cybersecurity sales in Sweden
Divide and conquer
LinkedIn Ads in practice
The most effective LinkedIn Ads campaigns typically use multiple formats within the same funnel. Thought leadership and content ads create awareness among your target audience, while lead ads, document ads, or webinar campaigns convert interest into tangible leads.
This approach allows you to use LinkedIn Ads for both brand building and lead generation. When campaigns are combined with activities such as Social Selling or outbound sales, LinkedIn becomes a channel that drives visibility, dialogue, and new opportunities in your pipeline.
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Together with our proprietary Nordic intent database, Pitchbound powers our growth solutions.
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LinkedIn Ads activities
LinkedIn Ads typically consist of a set of activities that together drive visibility, leads, and pipeline in B2B.
The most effective LinkedIn Ads strategies combine:
- Precise targeting based on job titles, industries, and company size
- Ads featuring thought leadership content from your company or experts
- Lead ads and document ads for lead generation
- Retargeting of users who have engaged with your content
- Continuous optimization of messaging, audiences, and budget
When these activities work together, LinkedIn Ads become a powerful engine for demand generation and pipeline in B2B. Especially when combined with outbound sales and appointment setting, that's where revenue accelerates.
Any questions?
Find answers below
LinkedIn Ads are advertising on LinkedIn, where companies can target messaging towards specific decision-makers based on job title, industry, company size, and seniority.
This makes LinkedIn one of the most precise advertising platforms for B2B marketing, where campaigns can be used for brand awareness, thought leadership, and lead generation.
The cost of LinkedIn Ads depends on the size of the project, with factors such as target audience, competition, markets, and campaign objectives all playing a role.
LinkedIn is typically more expensive per click than other advertising platforms, but the targeting is significantly more precise. This means campaigns can still deliver strong ROI when they reach the right decision-makers.
Initial results can often be seen shortly after campaigns go live, but the best results always come through continuous optimization and iteration.
By testing different audiences, messaging, and ad formats, campaigns can gradually improve and generate more leads over time.
We usually start new collaborations in the beginning of each month.
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Jump on a call or enjoy a hot cup of coffee with our growth experts, and let’s talk strategies for scaling your sales.
