Trusted by leading B2B brands
Data-Driven Appointment Setting
At VAEKST, we take a structured approach to outbound sales, combining research, segmentation, and personalized outreach to ensure every meeting is booked with companies that match your target audience.
This means your sales team spends time on conversations with real potential, not searching for leads.
Your native Nordic appointment setting team
Our business developers act as an extension of your sales organization. They identify relevant companies, reach out to decision-makers, and book qualified meetings directly into your calendar. This creates a consistent flow of qualified companies that turn into sales meetings with your team.
We define your ICP and gather company and contact data through databases, research, and digital tools. By analyzing industry, company size, technology, and buying signals, we prioritize the companies most likely to convert into future customers.
We craft personalized messages and combine phone, email, and LinkedIn in a multi-channel outreach strategy. This approach drives significantly higher engagement than traditional cold calling, as the dialogue is based on each company’s situation and needs.
We deliver meetings with companies that match your target audience and are relevant to your solution. Each meeting is the result of a qualified dialogue, where we’ve clarified the company’s situation, needs, and level of interest.
A Structured Approach to Appointment Setting
We follow a clear best-practice process where research, outreach, and qualification are closely connected. We work iteratively with segments, outreach, and follow-ups to quickly identify which companies and messages generate the most qualified meetings for you.
We start the collaboration with a workshop, where we map your target audience and identify the companies that best match your solution. Here, we define segments, develop outreach messaging, and set KPIs for appointment setting.
We operate in focused outreach sprints, contacting prioritized companies and initiating dialogues with relevant decision-makers. The first weeks are dedicated to testing segments and messaging, after which the appointment setting is continuously optimized.
We work within your CRM or our own system, ensuring full data transparency, weekly check-ins, and monthly reports. Each quarter, we evaluate performance and identify new opportunities to increase meeting volume.
We Are Your Appointment Setting Partner
At VAEKST, it’s all about driving revenue, not making the most calls.We focus on creating meaningful dialogues with companies that have real potential to become, and remain, your customers. Quality over quantity.
Many B2B companies find that the biggest challenge isn’t closing deals, it’s getting the right meetings in the calendar. We ensure a steady flow of qualified sales meetings, so your sales team can focus on closing.
We can quickly scale your appointment setting and deliver measurable results, based on experience from more than 150 B2B projects across the Nordics. Giving you a clear path to stronger revenue performance.
We believe in full transparency and work closely with your team through continuous dialogue, reporting, and optimization. That’s what makes us a long-term partner for companies looking to book more meetings with the right customers.
From First Contact to Meeting Booked
Appointment setting is about creating momentum in the early stages of the sales process. Most companies already know who their ideal customers are, but the challenge is getting the first conversation started.
At VAEKST, we work with a process where every touchpoint starts a dialogue rather than just being a pitch. Our business developers identify relevant companies, reach out to the right people, and qualify interest before a meeting is booked.
The result is meetings with companies that have already had an initial dialogue and are therefore far better prepared for the actual sales conversation.
Trusted by leading enterprises and growth teams
No time to sell
Entering new Nordic markets
Teaching 80 start-ups how to get their first customers
Complex IT & cybersecurity sales in Sweden
Divide and conquer
Appointment Setting as Part of Your Go-to-Market Strategy
For many B2B companies, appointment setting is the link between marketing and sales. Marketing creates visibility and interest in the market, while appointment setting turns that interest into concrete conversations with companies in your target audience.
When outreach works alongside activities like B2B marketing, Account-Based Marketing, or Social Selling, it creates multiple touchpoints with your audience. This means potential customers are already familiar with your brand before the dialogue begins and are therefore more open to a meeting.
In this way, appointment setting becomes more than just an isolated activity. It becomes a central part of a cohesive go-to-market strategy.
Pitchbound - the pitching platform for complex sales
We created Pitchbound to transform complex outbound sales: With greater collaboration, transparency, and - above all - personalisation.
Together with our proprietary Nordic intent database, Pitchbound powers our growth solutions.
Download our playbook about B2B emails
The ultimate guide for optimising your B2B emails so they convert more.
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Why Appointment Setting is Key in B2B
In the B2B market, purchases rarely happen spontaneously.
Decision-makers are busy, operate within long decision-making processes, and rarely actively look for new suppliers. That is why a proactive dialogue is often needed to identify opportunities.
Appointment setting makes it possible to:
- Connect with companies earlier in the buying process
- Gain direct feedback from the market
- Test new segments or industries
- Build pipeline without relying on inbound leads
When outreach is combined with experience, data, and a structured approach, appointment setting becomes your path to stronger revenue performance.
Any questions?
Find answers below
B2B appointment setting is the process where a company reaches out to potential business customers with the goal of booking a sales meeting.
It typically happens through channels such as phone, email, or LinkedIn, where relevant decision-makers are identified and contacted. The purpose is to create a qualified dialogue that can lead to a meeting with your sales team.
Reach out and let's find out! We might not be a match, but we can inspire you through a vast catalogue of cases that may have solved a similair challenge to the on you have (or don't know you have yet).
The price of appointment setting typically depends on factors such as your target audience, sales complexity, and the number of meetings you want.
Many companies work with models such as a fixed monthly fee, pay-per-meeting, or a combination of both. The more complex the target audience, the more research and outreach is usually required.
Our pricing model combines a fixed retainer with a performance fee. This means we share the risk and balance quality with volume. A setup that is transparent and one our customers value highly.
We usually start new collaborations in the beginning of each month.
Yes but they vary across solutions and services.
What’s your goal? Let’s talk growth.
Jump on a call or enjoy a hot cup of coffee with our growth experts, and let’s talk strategies for scaling your sales through appointment setting.
