Social selling
You want more leads and stronger brand awareness on LinkedIn, but lack the time to turn it into a real sales channel.
We work strategically with social selling, content, and outreach, so you can focus on your customers while we create dialogue and new opportunities within your network.
Trusted by leading B2B brands
Strategic social selling on LinkedIn
Social selling turns LinkedIn into an active part of your sales strategy. By combining relevant content, network building, and targeted dialogue, you can build relationships with decision-makers long before they actively start looking for a supplier.
At VAEKST, we take a structured approach to social selling through content, outreach, and personal positioning on LinkedIn. Our approach turns connections into conversations, and conversations into customers not just organically but through LinkedIn Ads as well.
Your social selling growth engine
We help you turn LinkedIn into an active sales channel through strategic Social Selling. By combining relevant content, network building, and personal dialogue, we create visibility among the decision-makers most relevant to your business.
We transform your LinkedIn profile from a digital CV into a strong landing page that speaks directly to your ideal customers. Optimized headlines, banners, descriptions, and CTA's build trust and drive conversions.
We create and publish content that makes decision-makers stop and engage. LinkedIn posts, carousels, and thought leadership content under your personal brand. Everything is planned and executed for you, ensuring your profile always appears active, relevant, and authentic.
We run smart, automated outreach campaigns to connect you with your ICP. By combining automation with personal communication, we generate warm leads and real conversations. Social Selling on LinkedIn is not about volume, but about meaningful relationships that lead to sales.
A structured approach to social selling
Our method combines storytelling, intelligent automation, and data-driven execution. We help you define your positioning and activate LinkedIn through content, outreach, and LinkedIn Ads, with full transparency and continuous optimization.
In a 3-hour session, we define your ICP, value proposition, tone of voice, and content themes. We optimise your profile and set up the tech stack – from outreach tools to ad accounts and content calendars.
We manage your LinkedIn efforts from A to Z, publishing content, connecting you with potential customers, and launching campaigns. Sprint 1 focuses on visibility and engagement. Sprint 2 turns engagement into leads and meetings.
You get full transparency through dashboards, weekly updates, and monthly performance reports. Each quarter, we review data across outreach, content, and ads, and adjust the strategy to maximize pipeline impact.
We turn your Social Selling into revenue
We don’t measure success in likes, but in revenue. We use LinkedIn to generate leads, create dialogue, and build relationships that convert into new customers.
We understand how decision-makers think and act on LinkedIn. Our strategies are built for B2B. Not for influencers, but for companies that want to drive real growth through Social Selling.
Use us as your full LinkedIn engine or pick the parts you need, whether it’s outreach, content, or ads. We're flexible and plug into your setup.
With 150+ Nordic B2B companies trusting us, we bring a proven playbook and agile execution. No fluff – just results you can track.
Social selling as part of your go-to-market strategy
For many B2B companies, LinkedIn quickly becomes a channel for sporadic posts without a clear strategy. We change that with Social Selling by turning LinkedIn into a structured part of your sales process.
When your employees share relevant content, engage in dialogue, and build relationships with decision-makers, LinkedIn becomes a place where new opportunities emerge naturally. Instead of starting sales conversations cold, relationships often begin long before the first interaction.
Social selling therefore works especially well alongside other growth activities. When combined with disciplines such as outbound sales, appointment setting, or targeted LinkedIn Ads, your audience encounters your brand at multiple points in their decision-making process.
The result is stronger brand awareness, more relevant conversations, and a pipeline built on relationships rather than random leads.
Trusted by leading enterprises and growth teams
No time to sell
Entering new Nordic markets
Teaching 80 start-ups how to get their first customers
Complex IT & cybersecurity sales in Sweden
Divide and conquer
Social selling in Practice
Social Selling works best when it is not just marketing or a single profile that is active on LinkedIn. The companies that succeed are those that systematically activate employees’ personal profiles as part of their sales strategy.
When experts, consultants, and salespeople share insights from their work, it creates a more credible dialogue with the market. Content from individuals often generates significantly higher engagement than content from company pages.
This also means that social selling is not just about visibility, but about activating the people within your organization who already have relationships with the market.
That is why many companies use social selling as a supplement to activities such as B2B marketing, outbound sales, or appointment setting, where LinkedIn becomes a place where relationships develop over time.
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Together with our proprietary Nordic intent database, Pitchbound powers our growth solutions.
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Social selling activities on LinkedIn
Social Selling on LinkedIn typically consists of a set of activities that together create visibility, relationships, and dialogue with decision-makers.
The most effective Social Selling strategies combine:
- Optimized personal LinkedIn profiles
- Consistent publishing of relevant content
- Active engagement in comments and messages
- Strategic network expansion
- Targeted outreach to decision-makers
When these activities work together, LinkedIn becomes more than just a branding channel. It becomes a place where new relationships and business opportunities are created. Benefiting both your company, your personal brand, and your bottom line.
Any questions?
Find answers below
Social selling is a sales strategy where companies use social media, typically LinkedIn, to build relationships with potential customers.
Instead of starting with a direct sales message, social selling is about sharing relevant content, engaging in conversations, and building trust over time. Once the relationship is established, it becomes much easier to initiate an outreach strategy.
Social selling is particularly effective for companies with complex B2B solutions, where relationships and trust play a key role in the buying process.
This includes companies in consulting, technology, and professional services, where decision-makers often get to know suppliers through dialogue and industry-related content on LinkedIn.
Social Selling is a long-term strategy that requires ongoing commitment. Initial results can often be seen after a few months, but the impact grows stronger over time. As your network expands and your content starts generating engagement, ongoing conversations and new opportunities begin to emerge in your pipeline.
We usually start new collaborations in the beginning of each month.
Social selling is primarily about building relationships through personal LinkedIn profiles. This is done through content, dialogue, and network building with relevant decision-makers.
LinkedIn marketing typically refers to paid campaigns and advertising on the platform. It uses targeting and ad formats such as sponsored content or thought leader ads to reach a broader audience.
The two disciplines work best together. Social selling builds relationships and credibility, while LinkedIn marketing scales visibility and reaches more relevant decision-makers through precise targeting.
What’s your goal? Let’s talk growth.
Jump on a call or enjoy a hot cup of coffee with our growth experts, and let’s talk strategies for scaling your sales.
