← All glossary terms
General

Year-over-Year Growth

YoY growth
Definition
Year-over-year (YoY) growth compares a metric in one period with the same period the year before, expressed as a percentage.

How to calculate YoY growth

YoY growth = (this period − same period last year) ÷ same period last year × 100

Example: revenue of €1.2m in Q3 this year versus €1.0m in Q3 last year is 20% YoY growth.

Why use YoY?

Comparing with the same period last year removes seasonal effects, which makes it a better measure of real growth than month-over-month changes for many B2B businesses.

How VAEKST can help

Want to see that YoY curve bend upwards? See how we drive growth with B2B sales. Book a meeting to talk it through with one of our growth experts.

Related service
B2B Sales

See how VAEKST helps B2B companies put this into practice in the Nordics.

Explore the service

Related terms

Customer Acquisition Cost

Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer in a given period.

Pipeline Coverage

Pipeline coverage is the ratio between open pipeline value and the sales target for the same period, showing whether there is enough pipeline to hit the number.

XaaS

XaaS (Anything as a Service) is the umbrella term for products and services delivered as subscriptions over the internet instead of being bought outright.
Contact

Let's have a chat about your GTM

Have a virtual cup of coffee with one of our sales experts to explore collaboration opportunities.

Book meeting