← All glossary terms
GTM

Total Addressable Market

TAM, TAM SAM SOM
Definition
Total addressable market (TAM) is the total revenue opportunity available if a product or service won 100% of its target market.

TAM, SAM and SOM

  • TAM: the entire market for your solution.
  • SAM: the serviceable available market you can reach with your offer and channels.
  • SOM: the serviceable obtainable market you can realistically win.

How to estimate TAM in B2B

A bottom-up approach is usually the most reliable: count the companies that match your Ideal Customer Profile and multiply by the average annual contract value.

How VAEKST can help

We help B2B companies win their share of the Nordic market. See how we approach Nordic go-to-market. Book a meeting to talk it through with one of our growth experts.

Related service
Go-to-Market

See how VAEKST helps B2B companies put this into practice in the Nordics.

Explore the service

Related terms

Ideal Customer Profile

An Ideal Customer Profile (ICP) describes the type of company that gets the most value from your solution and is most valuable to you, based on firmographics, needs and buying signals.

Firmographics

Firmographics are descriptive data about companies – such as industry, size, revenue, location and growth stage – used to segment and target B2B accounts.

Customer Acquisition Cost

Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer in a given period.
Contact

Let's have a chat about your GTM

Have a virtual cup of coffee with one of our sales experts to explore collaboration opportunities.

Book meeting