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B2B Lead Generation

Sales Qualified Lead

SQL
Definition
A Sales Qualified Lead (SQL) is a prospect that sales has confirmed has a relevant need, authority and timing, and is ready for an active sales process.

How is an SQL qualified?

Sales teams often use frameworks such as BANT (Budget, Authority, Need, Timing) or MEDDIC to decide whether a lead should move into the pipeline as an opportunity.

Why the SQL definition matters

A shared SQL definition aligns sales and marketing, makes pipeline reporting reliable and shows which channels actually generate revenue.

How VAEKST can help

We deliver SQLs, not just names on a list. See how we approach B2B lead generation. Book a meeting to talk it through with one of our growth experts.

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B2B Lead Generation

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Related terms

Marketing Qualified Lead

A Marketing Qualified Lead (MQL) is a lead that has shown enough interest through marketing activities to be worth nurturing, but is not yet ready for a sales conversation.

Lead Scoring

Lead scoring is a method of ranking leads with points based on how well they fit your ICP and how engaged they are, so sales can prioritise the most promising ones.

Sales Velocity

Sales velocity measures how fast revenue moves through your pipeline: (opportunities × win rate × average deal value) ÷ sales cycle length.
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