Outbound Sales
Sales Cadence
Outreach cadence, sales sequence
Definition
A sales cadence is a planned sequence of touchpoints – calls, emails and LinkedIn messages – used to reach and engage a prospect over a set period of time.
What does a sales cadence look like?
A typical B2B cadence runs 2–4 weeks with 8–12 touchpoints across channels, for example: day 1 email, day 2 call and LinkedIn connection, day 4 follow-up email, day 7 call, and so on.
Key elements
- Channels: phone, email, LinkedIn and sometimes video.
- Timing: number of touches and days between them.
- Message: relevant, personalised content for each step.
- Exit rules: when to stop, pause or hand over.
Why it matters
Most meetings are booked after several touchpoints. A defined cadence makes outreach consistent, measurable and easy to improve.
How VAEKST can help
We design and run multichannel cadences that book qualified meetings. See how we work with outbound sales. Book a meeting to talk it through with one of our growth experts.
Related terms
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