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B2B Sales

Request for Proposal

RFP, tender
Definition
A request for proposal (RFP) is a document a buyer issues to invite suppliers to submit a structured offer for a defined project or service.

What an RFP usually contains

  • Background and objectives
  • Scope and requirements
  • Evaluation criteria and timeline
  • Commercial and legal terms

Should you respond?

RFPs take time to answer, and many buyers already lean towards a preferred supplier. Qualify before you bid: do you have a relationship with the buyer, a clear fit and a realistic chance to win?

How VAEKST can help

Not every deal should start with an RFP. With B2B sales from VAEKST, you get into the conversation before the requirements are written. Book a meeting to talk it through with one of our growth experts.

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Related terms

Economic Buyer

The economic buyer is the person in a buying committee with the final authority to approve the budget and sign off on a purchase.

Win-Loss Analysis

Win-loss analysis is the practice of reviewing won and lost deals – often through buyer interviews – to understand why customers choose you or a competitor.

Objection Handling

Objection handling is how a salesperson responds to a prospect's concerns – about price, timing, need or trust – in a way that moves the conversation forward.
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