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B2B Sales

Quota Attainment

Quota achievement
Definition
Quota attainment is the percentage of a sales target that a salesperson or team actually achieves in a given period.

How to calculate quota attainment

Quota attainment = actual sales ÷ quota × 100

An Account Executive with a €500,000 quota who closes €450,000 has 90% quota attainment.

What it tells you

Look at attainment across the whole team, not just the average. If only a few sellers hit target, the cause is usually territory, pipeline or enablement rather than individual performance.

How VAEKST can help

We give sales teams the tools, processes and training to hit their numbers. Learn more about our sales enablement. Book a meeting to talk it through with one of our growth experts.

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Sales Enablement

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Related terms

Pipeline Coverage

Pipeline coverage is the ratio between open pipeline value and the sales target for the same period, showing whether there is enough pipeline to hit the number.

Account Executive

An Account Executive (AE) is a salesperson responsible for taking qualified opportunities through to a signed deal and owning the relationship with new customers.

Sales Velocity

Sales velocity measures how fast revenue moves through your pipeline: (opportunities × win rate × average deal value) ÷ sales cycle length.
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