← All glossary terms
General

Firmographics

Firmographic data
Definition
Firmographics are descriptive data about companies – such as industry, size, revenue, location and growth stage – used to segment and target B2B accounts.

Common firmographic data points

  • Industry and sub-industry
  • Number of employees
  • Annual revenue
  • Headquarters and markets served
  • Ownership and growth stage
  • Technology stack (technographics)

How firmographics are used in B2B

Firmographics are the backbone of an Ideal Customer Profile. They let you build precise account lists, prioritise leads and tailor messaging to each segment.

Firmographics vs. demographics

Demographics describe individual people. Firmographics describe organisations – which is why they matter more when the buyer is a company.

How VAEKST can help

We use firmographics to build target lists that sales actually wants to call. See how we approach B2B lead generation. Book a meeting to talk it through with one of our growth experts.

Related service
B2B Lead Generation

See how VAEKST helps B2B companies put this into practice in the Nordics.

Explore the service

Related terms

Ideal Customer Profile

An Ideal Customer Profile (ICP) describes the type of company that gets the most value from your solution and is most valuable to you, based on firmographics, needs and buying signals.

Buyer Persona

A buyer persona is a semi-fictional profile of a person in the buying committee, describing their role, goals, challenges and how they evaluate suppliers.

Lead Scoring

Lead scoring is a method of ranking leads with points based on how well they fit your ICP and how engaged they are, so sales can prioritise the most promising ones.
Contact

Let's have a chat about your GTM

Have a virtual cup of coffee with one of our sales experts to explore collaboration opportunities.

Book meeting