← All glossary terms
B2B Sales

Economic Buyer

Budget holder, final decision-maker
Definition
The economic buyer is the person in a buying committee with the final authority to approve the budget and sign off on a purchase.

How to identify the economic buyer

Ask how similar purchases were approved in the past, who owns the budget line and who signs contracts of this size. In many B2B deals it is a C-level executive or a department head.

Why it matters

Deals often stall when the seller never reaches the person who controls the money. Frameworks such as MEDDIC make access to the economic buyer an explicit qualification step.

How VAEKST can help

We book meetings with the people who can actually say yes. See how we work with B2B sales. Book a meeting to talk it through with one of our growth experts.

Related service
B2B Sales

See how VAEKST helps B2B companies put this into practice in the Nordics.

Explore the service

Related terms

Buyer Persona

A buyer persona is a semi-fictional profile of a person in the buying committee, describing their role, goals, challenges and how they evaluate suppliers.

Gatekeeper

In sales, a gatekeeper is a person – often a receptionist or executive assistant – who controls access to the decision-maker you are trying to reach.

Objection Handling

Objection handling is how a salesperson responds to a prospect's concerns – about price, timing, need or trust – in a way that moves the conversation forward.
Contact

Let's have a chat about your GTM

Have a virtual cup of coffee with one of our sales experts to explore collaboration opportunities.

Book meeting