Playbook

Cold emailing - White paper

Mik Meisen Lokdam
Partner & CEO
mik.lokdam@vaekstgroup.dk
January 26, 2021
SUMMARY

The ultimate guide to personalising and optimising your B2B emails

Based on our experience at VAEKST, this is how you cut through the digital noise.

Decision-makers receive tons of emails every day - many, almost all of them - trying to sell something. Writing a compelling cold email is no easy task because the landscape is fairly competitive. You don't want yours to be one of those emails that end up in the trash or spam folder in a matter of seconds. The truth is that decision-makers want to receive relevant B2B offers. After all, they want solutions to improve their business. However, catching their attention require that you learn how to craft an email that they want to reply to.

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Cold emailing - White paper
January 26, 2021

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