303 SQLs for Nationalencyklopedin in Sweden with Outbound Sales

Increasing brand awareness and lead generation with Outbound Sales

Nationalencyklopedin (NE) develops and distributes digital products and services to advance knowledge. Their products and services are used by most Swedish schools, universities, and public sector institutions. NE engaged VAEKST to increase their market share, build brand awareness, and scale lead generation through outbound sales.

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Creating a predictable pipeline of sales meetings with local experts

With offices in Malmö and native-speaking business developers, VAEKST became NE's local partner in winning over more universities and schools to adopt their newest product. Outsourcing outbound sales and appointment scheduling to VAEKST gave NE a short time-to-performance and a dedicated sales team, reducing the risks of hiring internally.

Through data-driven outreach, pipeline management, and personalised call, email, and LinkedIn pitches in Pitchbound, VAEKST generated Sales Qualified Leads (SQLs), Marketing Qualified Leads (MQLs), and Intent Qualified Leads (IQLs) in a predictable way.

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Scaling up in Sweden with 303 SQLs

Eighteen months into the collaboration, VAEKST had delivered 303 SQLs with relevant decision-makers and provided NE with valuable insights into market trends and future product–market fit.