60 SQLs for Capturi - AI-based conversational intelligence

Expanding to Sweden with Outbound Sales

Utilising artificial intelligence and machine learning, Capturi analyses customer conversations in customer service to enhance experiences and provide more value. Operating in a specific niche within the communication, UX, and voice technology sectors, Capturi struggled to expand and raise brand awareness in Sweden. To overcome this, they sought assistance from VAEKST to enter the Swedish market via outbound sales. An outbound sales strategy was implemented to create personalised outreach for the target segment.

‍

Split-testing pitches of high complexity

Capturi encountered obstacles in expanding its customer base despite operating in a growing industry, as many companies were moving away from phone-based customer service. Due to the complexity and specificity of their sector, it was crucial for product specialists to engage with potential customers, demonstrating both their expertise and the value of their product.

To address this, VAEKST provided a team to schedule demos, nurture the sales pipeline, and offer strategic insights within the sector. Monthly market reports included data on conversion rates and reasons prospects declined interest. In the initial weeks, VAEKST experimented with different sectors and discovered that the finance, media, and retail industries achieved the highest conversion rates.

‍

60 SQLs and market expansion to Sweden

VAEKST delivered 60 Sales Qualified Leads (SQLs) in ten months, and Capturi experienced a significant increase in business opportunities within its target segments in Sweden.