VAEKST delivered 136 SQLs to NJORD, a leading danish law firm.

Increasing market share in the Nordics for a law firm

NJORD Law Firm is an international law firm with a strong presence in the Nordic and Baltic Sea area. Contact our lawyers for legal advice. NJORD has over 250 employees across the Nordic and Baltic region and wanted to increase its market share both domestically and abroad. The firm provides a premium service offering and therefore needs to connect personally with new clients to establish long-term relationships, but it did not have enough time to do so itself. The firm needed to build a strong customer pipeline and create new business opportunities without losing focus on existing clients. VAEKST provided an outbound sales team to generate Sales Qualified Leads (SQLs) and deliver customer insights across services such as M&A, GDPR, HR, and IT.

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A professional and respectful approach to sales

As NJORD valued respect, professionalism, and knowledge very highly, it was important that VAEKST maintained the integrity of the brand through professional communication with new prospects. After designing a professional and personal message, VAEKST generated leads by applying advanced market segmentation criteria, executing telemarketing and email campaigns towards the segment, and delivering market reports containing strategic insights from conversations with customers.

Unions, organisations, museums, and funds were identified as an attractive segment for GDPR services; e-commerce businesses for IT services; professional services companies for HR; and private equity and real estate investment companies for M&A. The market reports contained information such as conversion rates segmented by demographic and firmographic data, competitive landscape, brand awareness, and reasons for lack of interest.

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136 SQLs and 5 market reports across business units

The partnership started with GDPR services and quickly grew to include IT, HR, and M&A services, while also expanding to Sweden and Norway. VAEKST delivered 136 Sales Qualified Leads (SQLs) and five market reports, resulting in several new clients and strategic insights for the Partner team.

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