Complex IT & cybersecurity sales in Sweden

Market Expansion with 7N

7N is a global IT consulting firm known for its high-performance approach to solving complex IT challenges. With 25 years of experience in matching the top 3% of IT professionals to clients’ specific needs, 7N ensures that expectations are not only met but exceeded. 7N aimed to expand its presence in Sweden and Norway, and to support this growth, the company partnered with VAEKST. The goal was to increase brand awareness and highlight their top-tier IT consultants. This collaboration generated 46 Sales Qualified Leads (SQLs) with enterprises and a revenue pipeline worth €3.2 million (with a weighted pipeline of €0.6 million).
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Outbound Sales and Sales Enablement boosting market expansion

Through outbound sales, VAEKST reached new stakeholders matching 7N's Ideal Customer Profile (ICP) and positioned 7N as an expert partner in high-performance IT consulting. The collaboration also included sales enablement, with VAEKST advising 7N on increasing conversion rates and reducing time-to-close deals.

Additionally, market reports were delivered with go-to-market recommendations, including guidance on aligning sales and marketing to capture more value from the pipeline.

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Laying the foundation for Nordic market growth

The partnership began with an in-depth workshop to define 7N’s market segments, refine its ICP, and tailor communication strategies to reach IT decision-makers. Onboarding also included implementing HubSpot CRM to create efficient workflows, maximise outbound sales value, and improve deal follow-up.

The first six-month project in Sweden focused on outbound sales and market insights related to NIS 2 and DORA compliance, reflecting the growing demand for expertise on upcoming regulations. Some companies were well prepared, while others had little awareness, making it vital to adapt messaging to each prospect’s maturity level in cybersecurity compliance.

VAEKST also shared insights from frameworks such as MEDDIC to increase conversion rates and shorten sales cycles. Regular market reports with go-to-market recommendations supported alignment between sales and marketing to maximise pipeline value.

Thanks to the success in generating high-quality leads, market insights, and sales enablement, the collaboration was extended for another six months and expanded to Norway and later Finland.

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Measurable impact and market expansion

Through a structured outbound sales strategy, VAEKST helped 7N generate 46 SQLs, contributing to a pipeline worth €3.2 million. The partnership strengthened 7N’s brand positioning and increased engagement with key decision-makers in industries impacted by NIS 2 and DORA. Emphasising 7N’s reputation in IT consulting further enhanced credibility, making it easier to build trust with prospects. Market insights from Finland also revealed untapped opportunities, paving the way for further expansion.