Build a Social Selling Engine with LinkedIn and Phone

B2B outreach is changing. Decision makers are harder to reach, inboxes are full and every outbound message competes with thousands of others. But one approach consistently cuts through:

LinkedIn + Phone Outreach.

Not LinkedIn alone. Not cold calls alone. But the synergy between them.

This synergy is the foundation of VAEKST’s Social Selling service, and it is one of the most underrated advantages in modern B2B sales.

Why? Because when your outreach channels reinforce each other, you create a feedback loop of awareness and familiarity that builds trust:

1. LinkedIn builds visibility with your ideal prospects
   
   
2. Outbound phone calls convert that visibility into real conversations
   
   
3. Conversations boost engagement and followers
   
   
4. Followers increase credibility, which strengthens outreach
   
   
5. Stronger outreach books more meetings
   
   
6. More meetings build more visibility and trust

This loop is where B2B pipeline acceleration really happens.

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Why LinkedIn Is the Strongest Social Selling Foundation

Social media capital is the most underused asset in B2B sales. Despite being cost effective and decision maker focused, many CEOs still undervalue its strategic importance.
(Cortez et al., 2023)

But today, social media, especially LinkedIn, is where B2B decision makers spend time:

• LinkedIn has 89 percent penetration among B2B firms (Cortez et al., 2023)
  
  
• Executives check their feed multiple times a day
  
  
• Prospects browse on their phones during micro moments
  
  
• Buying intent increases with online engagement (Zhang et al., 2017)
  
  
• Electronic word of mouth is more influential than traditional ads (Ali et al., 2019)

This means your outreach team has an always-on stage to build authority, recognition and trust before the first touchpoint. And the data proves the revenue impact.

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The LinkedIn Effect: Proven Revenue Leverage

A 106-week analysis of a B2B consultancy’s LinkedIn + outreach patterns showed (Cortez et al., 2023):

• 1% more followers → 0.59% more sales revenue
  
  
• 1% more followers → 0.51% more engagement
  
  
• 1% more sales posts + followers → up to 0.31% more website visits
  
  
• 1% more website visits → up to 0.36% more sales revenue

And importantly:

• No single post drives direct sales
  
  
• But consistent engagement increases followers
  
  
• And more followers directly increases revenue
  
  

This is the heart of Social Selling. Small signals compound. Every follower counts. Every impression counts. Every LinkedIn touch creates pipeline gravity.

But here is the catch:
LinkedIn warms the prospect.
Phone calls convert them.

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Why Phone Outreach Is the Multiplier LinkedIn Needs

Phone outreach does what no digital channel can do:

• It creates personal connection
  
  
• It builds trust at speed
  
  
• It clarifies needs and priorities in real time
  
  
• It moves prospects to the next step

LinkedIn makes you known.
Phone calls make you trusted.
Together, they make you chosen.

How the synergy works in practice

1. A prospect sees your SDR or consultant on LinkedIn
   They recognise the name or brand.
   
   
2. You call them
   The call feels familiar, not intrusive.
   
   
3. Recognition reduces resistance
   Their guard lowers. They listen longer.
   
   
4. You reference the content they engaged with
   Now it feels like a warm conversation, not a cold interruption.
   
   
5. LinkedIn makes the follow up stick
   They see your face. They see your posts. Familiarity grows between calls.
   
   
6. Outbound calls then convert faster
   Because the prospect already trusts the source.
   
   

This combination dramatically increases booking rates, follow up adherence and meeting quality. It is not cold calling. It is contextual calling fueled by social familiarity.

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Why Synergy Is Now a B2B Requirement (Not a Nice-to-Have)

Your outbound strategy fails when channels operate in silos, but it succeeds when every channel amplifies the others.

LinkedIn creates:

• Reach
  
  
• Authority
  
  
• Social proof
  
  
• Trust at scale
  
  

Phone outreach creates:

• Dialogue
  
  
• Discovery
  
  
• Clarity
  
  
• Momentum
  
  

Together they create:

• Predictable outreach
  
  
• Higher conversion rates
  
  
• More efficient outbound hours
  
  
• A measurable increase in revenue per follower

This is exactly what VAEKST’s Social Selling service is engineered to deliver: a disciplined, repeatable synergy between LinkedIn and phone outreach tailored to your ICP, industry and growth goals.

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Better Outreach Is Won With Synergy

Your outreach performance depends on whether your channels operate as one system, not separate tools. When your LinkedIn presence reinforces your phone outreach, your team delivers a narrative that is:

• More consistent
  
  
• More engaging
  
  
• More memorable
  
  
• More effective
  
  

It does not matter if you start with:

• Your company LinkedIn page
  
  
• Your personal profiles
  
  
• Your outbound calling list
  
  
• Or a new SDR starting from scratch
  
  

The result is the same: a unified Social Selling engine where LinkedIn warms and the phone converts.

Work with VAEKST

Build a Social Selling engine where LinkedIn warms and the phone converts with us - check out Social Selling.

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References

• Ali M. Shah, Zeeshan Zahoor & Qureshi, I.H. (2019). Social Media and Purchasing Behaviour. Journal of Global Marketing.
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• Cortez, R., Johnston, W., Dastidar, A. (2023). Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales? Journal of Business Research.
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• Zhang, Y., Trusov, M., Stephen, A. T., & Jamal, Z. (2017). Online Shopping and Social Media. Journal of Marketing.