32 SQLs for SCLogic across the UK, Nordics and Australia

Market entry strategy in the Nordics

SCLogic focuses on digitising mail as well as inbound package tracking and handling, and wanted to scale up its offering. With the White House as a reference, the company was ready to explore the Nordic market. With little knowledge of cultural and industrial differences, a weak lead base, and limited local presence, the firm needed a local partner to generate Sales Qualified Leads (SQLs) and research whether there was a product–market fit.

‍

Double down on Universities as the ICP

VAEKST developed an outbound sales strategy where an initial segmentation, targeting, and positioning framework was set up. After executing outreach and analysing interactions, the most suitable segment was identified as universities. By adapting the positioning and targeting strategy to this new segment, VAEKST reached out to universities with great success.
‍

Expansion to Australia and UK

The Nordic approach was a success, so SCLogic wanted to scale up and expand into Australia, New Zealand, and the United Kingdom. VAEKST generated 32 Sales Qualified Leads (SQLs) across all countries, streamlined research into market reports, and successfully supported the execution of the market entry strategy.

‍