B2B Lead Generation for a KYC compliance software

About Resultmaker

Resultmaker is a Danish company specialising in providing digital solutions for compliance, with more than 20 years of experience in digital processes. Their flagship product, Compliance Connect, is a certified and patented system designed to streamline and automate KYC processes, helping companies comply with applicable regulations while improving productivity.

With the goal of expanding in Denmark and increasing brand awareness in the legal sector, Resultmaker chose to collaborate with VAEKST. Through outbound sales and inbound marketing activities – based on an SEO analysis of the website – VAEKST quickly reached the right audience, maximising full-funnel lead generation. This resulted in 50 Sales Qualified Leads (SQLs) and increased website traffic.

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Adapting Sales Strategy for the Legal Sector

Instead of building an in-house sales team, Resultmaker partnered with VAEKST to quickly build a pipeline of leads in the legal sector. Lawyers are a challenging target group to reach, as they often have demanding schedules and value clear, concise, and evidence-based communication. With VAEKST’s previous experience in the legal sector, the partnership was a strategic decision to ensure efficient and accurate outreach.

In this collaboration, a combination of inbound marketing and outbound sales was implemented to maximise lead generation throughout the funnel. Inbound marketing created credibility, built brand awareness, and drove website traffic that the sales team could follow up on and use to personalise outreach and increase conversion rates. To implement this combined method, VAEKST conducted an SEO analysis of the website and improved its technical SEO structure. VAEKST also set up a Content Management System (CMS) and defined key content pillars for an organic content marketing strategy. Articles were published on the website and converted into LinkedIn posts to maximise reach.

VAEKST also implemented LeadInfo for website tracking, enabling the sales team to capitalise on the traffic generated by marketing activities.

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Measurable growth and insights

The collaboration successfully combined outbound sales and inbound marketing to drive measurable growth. By implementing a structured content strategy and improving the website’s SEO, Resultmaker increased visibility and reached the right target audience. The efforts resulted in 50 Sales Qualified Leads (SQLs) and a notable increase in website traffic. Building on this success, the partnership was expanded from the legal sector into the accounting industry, applying the same strategic approach to generate additional leads and business growth.