Nordic expansion with Lime Technologies
Lime Technologies - a leading provider of CRM
Lime Technologies (Lime) is a software company and leading provider of customer relationship management (CRM) solutions. Based in Sweden, Lime has built a unique CRM system for the European market that transforms customer journeys into smooth, profitable experiences by combining spot-on software and service.
With a strong foothold in Sweden, Lime set out to accelerate growth in Denmark, Norway, and Finland, and reached out to VAEKST due to positive word-of-mouth from a previous collaboration. Lime required a partner who could combine high-quality market research for push campaigns, brand awareness campaigns, and a deep understanding of their ICP. At the same time, they needed a qualified pipeline of prospects.
VAEKST acted as Lime's partner in starting conversations with prospects and providing actionable insights to fuel marketing activities, delivering 130 SQLs and several market reports with ICP analytics and positioning recommendations.
Bring in a high-quality partner to ease resource-heavy marketing research
“When doing outbound sales, it’s important that the prospect associates the brand name with high quality – and that is where VAEKST shines.” - Danny Dandanell, Head of Field Marketing at Lime Technologies
The success of marketing campaigns relies on the accuracy of how you segment and target your Ideal Customer Profile, and how well you match this with the right positioning. Leading brands like Lime know that gathering first-hand market intelligence and researching how customers buy is a necessary step when launching a campaign. However, it is also resource-heavy and expensive if you need your own FTEs to do it. Or worse still, hiring a native speaker just for the campaign – that just doesn’t work.
Therefore, Lime approached VAEKST with the following demands:
- Identify and validate Ideal Customer Profiles in real estate, wholesale, membership organisations, utility and manufacturing.
- Align sales and marketing activities across the Nordics.
- Build a strong pipeline without compromising on quality.
If you are doing research anyway, why not build a pipeline of prospects while you are at it?
Can outbound sales really deliver on good market intelligence?
“I use VAEKST’s work in marketing – for qualitative and quantitative research, push campaigns, brand awareness campaigns, and understanding the segment.” - Danny Dandanell, Head of Field Marketing at Lime Technologies
VAEKST designed and executed tailored outbound sales campaigns across Denmark, Norway, and Finland, covering marketing surveys, memberships, and direct sales of CRM. The collaboration consisted of four main components:
1. Workshops and Strategy
Together with Lime, VAEKST defined the segmentation, targeting, and positioning (STP) for each market. In Norway, the focus was on large residential and commercial real estate developers, while in Finland the campaigns centred on mid-sized wholesale and manufacturing companies.
2. Sales Enablement
Outreach was adapted to each industry to increase personalisation and conversion rates. For real estate, the pitch focused on Lime’s industry-specific CRM for end-to-end customer journey management. For wholesale and manufacturing, the pitch emphasised ease of use, ERP integrations, and sales productivity.
3. Channels
A mix of phone, LinkedIn, and email outreach built awareness and drove conversions. The multi-channel approach was important in increasing response rates, leading to more interactions, more data, and more conversions.
4. Marketing Insights
Each week, VAEKST and Lime held feedback sessions where the VAEKST team delivered valuable insights to Lime on how to build brand awareness, which topics to highlight in push campaigns, and which trends, needs, and pain points were on the minds of prospects.
VAEKST delivered 130 SQLs and commercical insights to fuel marketing
VAEKST delivered 130 Sales Qualified Leads (SQLs) across three markets (Denmark, Norway and Finland), built robust pipelines for Lime's local sales teams, provided data-driven input to marketing on customer needs and positioning and created stronger brand awareness in competitive industries.
“VAEKST is perfect when you have a product that needs high quality. You can trust VAEKST with your brand.” - Danny Dandanell, Head of Field Marketing at Lime Technologies
Why was the collaboration between VAEKST and Lime such a success?
“I started a collaboration with VAEKST because I knew from a previous job that they deliver high quality. The teamwork is flexible, the dialogue is strong, and the communication is excellent. VAEKST is incredibly valuable if you don’t have a full-time employee internally. I recommend VAEKST to others who need quality, have a complex product, and want a partner they can trust.” - Danny Dandanell, Head of Field Marketing at Lime Technologies
Let's have a chat about your GTM
Have a virtual cup of coffee with one of our sales experts to explore collaboration opportunities.
