71 SQLs for Fluidit - a Finnish hydraulic simulation software

Outbound Sales partnership led to new growth opportunities

“VAEKST offered Fluidit a very clear package to tackle new markets for us. I especially liked the way they presented the process and worked as a partner with us, rather than just offering a service.” - Ville Ylänne, Chief Sales Officer at Fluidit

Operating in a fast-growing industry, the Finnish software company Fluidit develops and implements cutting-edge hydraulic simulation software for district energy systems, water distribution systems, and stormwater systems. After recognising an increasing demand for their solution, Fluidit sought a local Nordic partner with substantial expertise in tech and sustainability to support their market expansion with new growth opportunities in Sweden through outbound sales. VAEKST presented a clear outbound sales strategy for entering the Swedish market, which marked the beginning of the partnership.

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Market reports and demand insights were key to success

VAEKST developed an in-depth segmentation of the Swedish market based on Fluidit’s business objectives to launch an outbound sales campaign using a multi-channel approach through phone, email, and LinkedIn. This approach allowed VAEKST to engage with prospects in multiple ways, significantly personalising the communication and generating the first Sales Qualified Leads (SQLs). In addition, market and industry insights were gathered and shared with the Finnish software company in monthly meetings, giving them a clearer understanding of the market potential.

"VAEKST provided an excellent service for us and I was surprised by how quickly they managed to get meetings for us. Also, they provided excellent information about the markets via our monthly meetings." - Ville Ylänne, Chief Sales Officer at Fluidit

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First sale and 71 SQLs

The partnership led to unique market insights and 71 SQLs in just six months, resulting in Fluidit’s first sale in Sweden and a strong sales pipeline. The collaboration then expanded into the Norwegian market, further accelerating Fluidit’s sales and growth opportunities.

“So far, we have made our first sales in Sweden and looking forward to closing more deals. We now have a comprehensive understanding of the market and the market potential - clear communication, monthly meetings, and excellent consultants to work with” - Ville Ylänne, Chief Sales Officer at Fluidit