VAEKST delivered 164 SQLs for Adapt Agency

Outbound Sales in Denmark

Adapt specialises in optimising UX, developing platforms, and assisting with digital strategy. They target everything from Denmark's largest e-commerce companies to leading energy providers. With ambitious growth goals, the agency partnered with VAEKST to generate Sales Qualified Leads (SQLs) and improve lead generation by nurturing a pipeline of promising prospects. Additionally, VAEKST produced market reports with actionable recommendations gathered from conversational insights.

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Timing appointment scheduling for better win-rates

The collaboration began with a workshop in which VAEKST analysed the agency's brand and created a segmentation strategy with a personalised communication method. VAEKST quickly identified a sub-segment of the retail industry as a strong starting point. Launching an outbound sales campaign based on telemarketing and email marketing proved successful, and the partnership grew to include the Salesforce division of the agency. Here, a mix of webinars to generate Marketing Qualified Leads (MQLs) and an outbound follow-up campaign to convert these leads into SQLs proved highly effective.

Market reports revealed that digitalisation was at the top of the agenda immediately after the end of COVID-19. This enabled VAEKST to optimise lead generation by nurturing a pipeline of leads and delivering SQLs for mid-2021.

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Predictable pipeline of leads with 164 SQLs

The collaboration generated 164 Sales Qualified Leads (SQLs) with an average conversion rate from hours to SQLs of 12%. VAEKST also delivered ten market reports that provided Adapt with insights to improve the targeting of their own marketing efforts.