242 SQLs & 49% conversion rate for 4C, a leading provider of resilience solutions

Upscaling security services in a risky world

4C Strategies is the leading provider of organisational resilience and training readiness solutions. 4C Strategies engaged VAEKST to increase their market share in Sweden and to understand the current demand for their service offerings in resilience, security, and readiness. With a large and fast-growing market, high contract values, and a complex offering, 4C Strategies needed a personalised, direct approach to connect with key customers. VAEKST delivered a Swedish outbound sales team that generated 242 SQLs, converting 49% of all interactions into SQLs.

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Personalised outreach focusing on quality with Pitchbound

VAEKST and 4C Strategies designed and executed a sales-led growth strategy, using a direct and personalised approach to engage decision-makers. The Ideal Customer Profile (ICP) was defined as municipalities and large private enterprises with a strong need to optimise organisational resilience against threats. VAEKST allocated an outbound sales team and executed multi-channel outreach sequences across phone, email, and LinkedIn to build a predictable pipeline, qualify prospects, and identify which offerings were most relevant.

As 4C Strategies is an enterprise with multiple solutions, VAEKST used Pitchbound to filter information and ensure that pain points could always be matched with the right value propositions.

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258 Sales Qualified Leads and a 49% conversion rate on 531 interactions

The collaboration in the Swedish market was such a success that it expanded to Denmark. VAEKST delivered 258 Sales Qualified Leads (SQLs) and 531 Intent Qualified Leads (IQLs), converting 49% of all interactions into sales meetings. The outbound sales activities generated valuable insights around the ICP, targeting methods, and unique selling points. VAEKST delivered these insights in frequent market reports, enabling 4C Strategies to optimise their Go-To-Market strategy and positioning across platforms.